Story Fueled.

Purpose - Centric.

People Led.

Bloom Where Planted

I’m Ericka Régine, a storyteller at heart and a brand strategist by craft. For over two decades, I’ve been working in the luxury and lifestyle sectors, helping brands transform into immersive, culturally connected experiences that resonate on a deeper level. I founded Daupëaire, a creative communications consultancy, and later expanded with Daupë Haus, to offer even more intentional and transformative brand services.

My approach is rooted in blending creative intuition with strategic thinking, always focusing on crafting narratives that align with a brand’s identity and purpose. Along the way, I've had the privilege of guiding Fortune 500 companies, startups, and fellow creatives in building brands that not only grow but thrive. My work has earned recognition, including the 2022 Shorty Award for the *Shelf-life* series and a 2023 Webby Nomination for *The Motherlode 100+ Women Who Made Hip Hop*—achievements that reflect my commitment to elevating voices and stories that matter.

I believe in creating more than just brands—I’m passionate about building communities and empowering people to embrace their authenticity. Whether through my consulting work, speaking engagements, or mentoring, my goal is to inspire others to find their unique voice and use it to make a lasting impact. At my core, I’m here to help brands and creatives align with their true essence and tell stories that leave a legacy.